Some good news here. YouTube publishers will soon be allowed to create clickable hyperlinks to their own website from within a video using annotations. Thus, if your YouTube video explains how to boil an egg, you can insert an annotation linking to your blog post where the steps are described in greater detail.
Dror Shimshowitz, YouTube Head of Product for Creators, made this announcement last week while speaking at a YouTube Partner event in San Bruno.
YouTube does support clickable annotations at this time but a limitation is that these links should either point to another YouTube video or a search results page on the YouTube website. With the new changes, publishers in good standing will be able to drive traffic to their own website from YouTube videos.
Dror didn’t exactly specify the time frame when this feature will go live but, hopefully, the wait shouldn’t be long as another feature discussed at the same event – Invideo Programming – is already live on YouTube.
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